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Natural Awakenings Twin Cities

Making Facebook Advertising Easier with Dan Stocke

Meet Dan Stocke, CEO, and founder of Buzz Frenzy, a social media marketing company out of Duluth with an innovative product to help small business owners more easily navigate the confusing world of Facebook Ad Manager. Dan helps us to understand Facebook advertising policies and how Buzz Frenzy can turn your posts into highly effective Facebook ads.  For more information, visit BuzzFrenzy.com.

Shownotes:


[00:00:02.930] - Candi Broeffle, Host
Good morning. And welcome to Green Tea Conversations, the radio show that delves into the pages of Natural Awakenings magazine to bring you the local experts who share progressive ideas and the latest information and insights needed so you can lead your best life. I'm your host, Candi Broeffle publisher, the Twin Cities edition of Natural Awakenings Magazine. And in our studio today we have Mr. Dan Stocke, CEO and founder, a Buzz Frenzy, which is a social media marketing company out of Duluth with a very innovative product to help small business owners more easily navigate the sometimes confusing world of Facebook ad manager.
 
[00:00:42.940] - Candi Broeffle, Host
Welcome to the show, Dan.
 
[00:00:45.120] - Dan Stocke, Guest
Well, thank you very much, Mr. Dan Stocke. I feel so.
 
[00:00:48.670] - Candi Broeffle, Host
Would you prefer I call you Mr. Stocke.
 
[00:00:51.690] - Dan Stocke, Guest
If you could.
 
[00:00:52.320] - Candi Broeffle, Host
I probably want
 
[00:00:54.510] - Dan Stocke, Guest
Please don't. It makes me nervous.
 
[00:00:56.530] - Candi Broeffle, Host
So let's start off with kind of a brief explanation of what Buzz Frenzy is.
 
[00:01:03.120] - Dan Stocke, Guest
Sure. What Buzz Frenzy does is it automates the Facebook ad creation part of marketing on Facebook. And so when a business signs up for our service, what they can do is write a post to Facebook like normal and a certain hashtag to it. And that hashtag triggers our software to take that post, turn it into an ad, apply bench targeting to it, and then send it back out to Facebook as an Advertisement.

[00:01:29.920] - Candi Broeffle, Host
So wait a minute. Do you mean that instead of me writing a post going into ad manager targeting my audience, putting in the amount of money that I want to spend on that, and trying to make sure that I'm getting the best coverage as I can, you can do all of that for me?
 
[00:01:48.340] - Dan Stocke, Guest
Yes, we automate all of that. So that part of Facebook advertising that everyone hates to do. We do automatically set the ads and set the targeting, all of it. You don't have to think about it.
 
[00:02:02.860] - Candi Broeffle, Host
And so all I do is add a hashtag.
 
[00:02:06.090] - Dan Stocke, Guest
You add a hashtag.
 
[00:02:08.310] - Candi Broeffle, Host
And I have to have a unique hashtag, correct? Nobody else can have the same hashtag I have.
 
[00:02:13.830] - Dan Stocke, Guest
Well, people can have the same hashtag as you, but it's the hashtag that you want to trigger an ad. So we're connecting your Facebook page with with a certain hashtag. That's the connection we're making. So you could you can make it whatever you want. Matter of fact, you can change it. So all we're looking for on your Facebook page is that specific hashtag and that's telling our software. Hey, I want this to be turned into an ad.
 
[00:02:38.570] - Candi Broeffle, Host
So I could even make my hashtag #DanStocke

[00:02:41.480] - Dan Stocke, Guest
 You certainly could. I recommend it.

[00:02:44.990] - Candi Broeffle, Host
Everybody could. And it wouldn't matter, because if I have the same one as you do, it's tied to the actual account, not to the hashtag.
 
[00:02:54.110] - Dan Stocke, Guest
That is correct. The hashtag is really just a triggering mechanism. So you use it just like a regular hashtag. You can stack it in with a bunch of other hashtags. You can put it in the front of the post or at the middle. In the end, it doesn't matter where it is or what it is. All you're doing with that hashtag saying, Yo, Buzz Frenzy, turn this thing into an Ad.
 
[00:03:15.720] - Candi Broeffle, Host
And we're going to talk even more about that in a minute, because I think there's so many things that I want to ask you about and talk to you about in regards to that. But before we get into all of that, let's talk a little bit about kind of what prompted you to make this product or to create this product.
 
[00:03:33.940] - Dan Stocke, Guest
Most certainly, the story of Buzz Frenzy's creation is really a love story. So grab your Hankis. It's a tearjerker.
 
[00:03:43.170] - Candi Broeffle, Host
I love how dramatic is
 
[00:03:46.010] - Dan Stocke, Guest
Very dramatic. So I'm an entrepreneur. I have a number of businesses, and my wife happens to be an entrepreneur as well. And she has a fitness studio in Duluth called Ignite Studio. And when she started up, well, she has some partners, but, you know, she's a small business owner, and as a small business owner, she's doing everything. She's checking people in. She's doing classes, she's mom and floor.
 
[00:04:09.750] 
She's changing toilet paper. She's doing the books. She dealing with employee issues, just everything. If you're a small business owner, you understand this completely. So she needed to market her business. And so she came to me and said, Dan, can you help me with my marketing? Which, of course, you know, means and you might bring you exactly. And as a dutiful husband, I'm like, of course, honey, I'll help you as best as  I can, I went into Facebook because that was like, the 800 pound gorilla in the room.
 
[00:04:44.560] 
This is the place where you can really Hone in on the people who want your services. I was like, let me show you how this works. And we went into the backside and ad manager and showed her how to do the not just the demographics, but the psychographics, all of that detail in there and setting ad spent and all the rest of it. And she just looked at me like, I got to do this, too. I mean, this is just insane. And I'm like, you know, no, you don't have to do this to sort of concocted something in my brain and made a few phone calls.
 
[00:05:20.910] 
And I was like, all right, what if we were able to do this? You write a post like you normally do, add a certain hashtag to it, and it just automatically happens. He's like, Please, thank you. So she was my 1st 1st client, my little guinea pig. And her studio went from a 2000 square foot space into a 6000 square foot space, and all they've ever used is Buzz Frenzy.
 
[00:05:44.560] - Candi Broeffle, Host
Wow. That's incredible. So you have a technology background, correct? You're kind of a tech geek.
 
[00:05:52.680] - Dan Stocke, Guest
I know just enough to get me into trouble.
 
[00:05:55.820] - Candi Broeffle, Host
So you weren't the person creating this algorithm.
 
[00:06:03.280] - Dan Stocke, Guest
I've used technology in other businesses to make life easier. And so I know kind of what I want. And I know how technology is going to, you know, talk to each other and talk to itself and how things sort of function. But I'm not a programmer myself. So I had to talk to a programmer and and they're the ones who made it work. They took my dreams and they made it a reality.
 
[00:06:28.070] - Candi Broeffle, Host
And that's just when you think about it, that is such an incredible to be able to come up with this idea to begin with is incredible to me to take something that's so that can become so easy for people to do just by adding a hashtag and going through all of instead of going in and doing all of those things, I do want to go back to one thing that you've said, which is psychographics.
 
[00:06:50.710] - Dan Stocke, Guest
Hmmm...fun work.
 
[00:06:52.600] - Candi Broeffle, Host
Yeah. So for people who don't know, in marketing, you're looking at the demographic. So the age, the sex, the educational background, the income background or the income level level that they're at in psychographics, what is that?
 
[00:07:11.180] - Dan Stocke, Guest
Psychographics is the better one because demographics don't really give you any information at all about what a person's intent is. So when you're marketing what you want is someone who has shown that they want what you're selling. Otherwise you're just throwing money into the wind, which if that's what you wanted to have added. So on Facebook, especially when you like or comment or share anything they're taking notice. This is all the data stuff that they're picking up on and the paints, this detailed picture of who you are and what you want in this world.
 
[00:07:53.680] 
So then when you set an ad, you can go into the psychographic targeting. That's what it's called and say. Alright. I want to take people who are interested in and certain things and you can build out intent. And a good example of this is in real estate. People think that demographic is more important they want really. They think that's just how much money they make is the most important part of it. And really, that's not an important part at all. What you want is someone who has the intent of buying a house.

[00:08:27.680] 
And certainly, you can say, well, someone who's looked for a mortgage probably is in the mood for a house, but you can look for other things like lifestyle, lifestyle. Well, they gotten a raised. Did they get married? They have a child. Are they an empty Nester? Did they get it raised and they get fired? They moved.
 
[00:08:50.360] - Candi Broeffle, Host
Do they like being in the outdoors because I like canoeing or there's res or whatever.
 
[00:08:56.860] - Dan Stocke, Guest
There's a lot of ways of building out intent for your potential customer. That it's where psychographics is where that lies and all the likes and comments and shares that people give.
 
[00:09:08.850] - Candi Broeffle, Host
Not just or the things that they're looking at. I mean, Facebook is genius at you. Look up something on the Internet. And all of a sudden, you have ads for that in your Facebook feed.
 
[00:09:19.790] - Dan Stocke, Guest
That's psychographic targeting.
 
[00:09:21.420] - Candi Broeffle, Host
Yes.
 
[00:09:21.950] - Dan Stocke, Guest
The scary thing is when you're getting ads for stuff that you want but didn't know you wanted yet. That is truly great marketing right there.
 
[00:09:33.100] - Candi Broeffle, Host
So this product or the service product service that you provide, you actually beta-tested in Duluth.
 
[00:09:40.730] - Dan Stocke, Guest
Yes.
 
[00:09:40.880] - Candi Broeffle, Host
So you started off with your wife. She was your guinea pig. And then where did it go from there?
 
[00:09:46.390] - Dan Stocke, Guest
We've iterated a couple of times because at first it was a really strip-down service to say, does this concept work? And then, oh, my goodness, it does. So we built it out further, and I started selling it in Duluth to people who I knew, friends and family, and people who are very, very close because I wanted honest feedback. If I walked into a bar and I saw client across the way, I wanted that client to be able to buy me a beer if they were so inclined or to say, hey, hey, Dan, this thing is wonky.
 
[00:10:26.690] 
It needs to be fixed. I wanted that really immediate feedback with people who are actually using it. And in such a way that I had embarrassed myself if it worked poorly in my hometown.
 
[00:10:41.450] - Candi Broeffle, Host
And so now you have expanded. You have expanded drastically.
 
[00:10:46.890] - Dan Stocke, Guest
Yes. We've pushed out. My thought was that we'd stay in Duluth in the beta test just to be close to home and be able to talk to people like, sit down over coffee with them if that was necessary. And then we thought, okay, we go to Minneapolis, sort of in a bigger market. It's still driving distance away. I could still meet with people if I really needed to. But as we did that, we sort of inadvertently opened up the can of worms everywhere.
 
[00:11:13.800] - Candi Broeffle, Host
And now you are international, which we're going to talk about when we come back, some interesting things that are happening. So for people who want to learn more, they can go to what is your website?
 
[00:11:24.540] - Dan Stocke, Guest
Buzzfrenzy.com
 
[00:11:25.470] - Candi Broeffle, Host
Buzzfrenzy.Com to read an online version of Natural Awakenings magazine, visit NaturalTwinCities.Com. You can find a podcast of this show on AM950Radio.Com or on Apple and Google podcasts or anywhere you get your podcasts. You're listening to Green Tea Conversations on AM 950, the progressive Voice of Minnesota. We will be right back.
 
[00:12:03.710] 
Welcome back to Green Tea Conversations, where we delve into the pages of Natural Awakenings magazine and talk to the professionals who share their expertise on natural health with you.
 
[00:12:13.500] 
I'm your host, Candi Broeffle. And today we're talking with Dan Stocke, the CEO and founder, Buzz Frenzy, a social media marketing company out of Duluth with a product that can help make your Facebook advertising as easy as adding a hashtag. So just before the break, you were starting to explain to us about what Buzz Frenzy is and how it's kind of expanded. So you started off doing more beta testing out of Duluth  And you did that for about how long?

[00:12:43.370] - Dan Stocke, Guest
Did it for about a year. And, you know, iterated iterated. And then after about twelve months of doing that, we found that our customers were asking for it to be used in different in a much different way. I shouldn't say much different way, but it was very simple to begin with. And I thought that was the most important part. The most important part is it being simple for people to use, but they still wanted level of control and expansion and some other things. So we really had to sort of twist the framework entirely to make things happen or allow it to grow for people organically.
 
[00:13:29.370] 
And so now companies are allowed to set up separate accounts all over the place. So we've got a company now with we call them Bee the Buzz Frenzy. So we use bee analogies all over the place. I apologize upfront. So every paying account is a Bee, and we've got one company that have 18 Bees. So they have a hive of 18 Bees. It's one Facebook page, one Facebook post, one hashtag, and it creates 18 ads and 18 separate communities.
 
[00:13:59.980] - Candi Broeffle, Host
Oh, my goodness. And so talk about that a little bit. If a Bee will target how big of a community.
 
[00:14:08.210] - Dan Stocke, Guest
It'S a 20 miles diameter circle around a center point of their choosing.
 
[00:14:13.290] - Candi Broeffle, Host
And you can choose that CenterPoint anywhere. It doesn't have to be right where you're at my business is. We serve Minneapolis St. Paul, but I could have a bee in Los Angeles if I wanted.

[00:14:28.430] - Dan Stocke, Guest
Yes, yes, you can have them all over the place. We have a company that advertises in fashion weeks, and they will move their CenterPoint around depending on where the fashion week is. So they put one in Milan, and then they move to Paris and London and New York that just bounces around the world.
 
[00:14:48.030] - Candi Broeffle, Host
And do I need a separate hashtag for each bee?
 
[00:14:51.360] - Dan Stocke, Guest
No, you don't. you can. But you don't need to. And that's sort of the layer of use that we built into the system, depending on how you want to use it, you can use it any way you want. So we do have people who have separate bees that are that are triggered off a separate hash Tags. And sometimes it's not just separate locations. They can have separate targeting for the same location. So we have a brew house that in a theater district. They have targeting for people who like beer. And they also have targeting for people who like theater.
 
[00:15:27.640] - Candi Broeffle, Host
So if their post is more focused on the theater side of it or talking about the actors or the premise of the show or whatever the case might be, they'd use that hashtag then to really get to the people who are interested in theater.

[00:15:42.840] - Dan Stocke, Guest
Correct. And actually, I think the way they have it set up. Is it's one hashtag? Two ads are created, but the two ads have separate targeting to them.
 
[00:15:51.060] - Candi Broeffle, Host
Oh, interesting.
 
[00:15:52.630] - Dan Stocke, Guest
Yeah. So depending on how you want to use it, yes, you can use it that way.
 
[00:15:56.740] - Candi Broeffle, Host
So if I wanted to for for full disclosure, I use Buzz Frenzy with Natural Awakenings magazine and Love it. And we'll talk a little bit more about that as we go on as well. But for myself, I target four different areas of the Twin Cities. So my business, when I do a post, I have four different parts of the Twin Cities where they kind of intersect at times. But in order to get the message out, I can do it that way. I use one hashtag, and it's very easy that way.
 
[00:16:30.540] 
I can just put that hashtag on there. And I know that it's going to go out to all four of those different areas. So instead of going in and trying to build it and trying to repeat that post, it's a one-time-only thing.

[00:16:43.080] - Dan Stocke, Guest
It saves people a lot, a lot of time. It's not just the money that it saves us because it's software talking to software. We are three to five times more efficient than doing it yourself.
 

[00:16:57.800] - Candi Broeffle, Host

Oh, my goodness.
 

[00:16:58.760] - Dan Stocke, Guest

So you're getting that many more impressions, that much more engagement. But you're also saving so much time. And with you, if you had to do that four times, you'd probably waste 2 hours to get that going.
 
[00:17:13.880] - Candi Broeffle, Host
And so talk to people a little bit about how much it costs. So if I want to do a Bee, is it like thousands of dollars to do a
 
[00:17:22.080] - Dan Stocke, Guest
$1 million?
 
[00:17:24.670] - Candi Broeffle, Host
That's perfect for all small businesses.
 
[00:17:28.400] - Dan Stocke, Guest
I built this very specifically to help small businesses out. I really want to see small businesses succeed, and I know they have a lot of pressures on them both time and money. So I made this very economical to get into our cheapest level is $50 a month, and that includes the media spend and our fee. So you're not. You're not buying anything from Facebook. You're just spending it with us. And this covers everything we allow for one a day, so that can be up to 30 ads per month if that's the case.
 
[00:18:02.570] - Candi Broeffle, Host
But you don't recommend that.
 
[00:18:03.860] - Dan Stocke, Guest
We don't recommend that between two and four times a week is really probably where you want to

[00:18:12.770] - Candi Broeffle, Host
the sweet spot.
 
[00:18:13.540] - Dan Stocke, Guest
The sweet spot. Thank you very much.
 
[00:18:15.340] - Candi Broeffle, Host
The honeypot.
 
[00:18:15.770] - Dan Stocke, Guest
It's the honeypot.
 
[00:18:16.300] - Candi Broeffle, Host
Let's stick to bee.
 
[00:18:18.970] - Dan Stocke, Guest
What are we talking about here? The honey pot. And can I answer the question? I got things.
 
[00:18:29.590] - Candi Broeffle, Host
So for instance, I can just share that for my own targeting. So I used Buzz Frenzy, but then there was something that was coming up, one of our events that we were doing, and I really wanted to make sure it got out more. So I went in and I did a $50 ad not big, but I did a $50 ad with Facebook, and I got minimal minimal.

[00:18:53.500] - Dan Stocke, Guest
So you proved that Buzz Frenzy is paying for itself.
 
[00:18:58.180] - Candi Broeffle, Host
So the amount that I buy with Buzz Frenzy that I use for the whole month on that one post that I did, I had three times the amount of engagement that I did with the one that I did for $50 for a one-time ad with Facebook.
 
[00:19:13.280] - Dan Stocke, Guest
You're welcome.
 
[00:19:14.550] - Candi Broeffle, Host
Yes, it was wonderful. So thank you very much.
 
[00:19:18.280] - Dan Stocke, Guest
Yeah. The other thing, too, is that there's no long-term contracts, so it's $50 a month. You can try it out if it works for you. Great. It doesn't shut it off. You can pause it and come back to it. We have different levels of service. You can move up those levels and come back down if you want. I really I really just want small businesses to succeed. And if I can help, then great.
 
[00:19:42.970] - Candi Broeffle, Host
So let's talk a minute. We're kind of coming up on the end of the segment, but I want to start kind of talking about how this helps people, how it helps people to see your posts who are already following you.
 
[00:19:57.670] - Dan Stocke, Guest
The great Facebook Throttle Facebook only allows I think it's like two or three of your followers to see your posts and what that means if you've got 100 people following you and you put a post out there, Facebook lets two of them see that post.

[00:20:16.980] - Candi Broeffle, Host
That's incredible.

[00:20:18.000] - Dan Stocke, Guest
It's annoying. What they're trying to do, of course, is drive business.
 
[00:20:21.930] - Candi Broeffle, Host
So they want you to buy it out.
 
[00:20:23.540] - Dan Stocke, Guest
They want you to buy it as soon as you drop a dollar on Facebook, they unthrottled the feed. So all 100 are going to see your posts.
 
[00:20:33.940] - Candi Broeffle, Host
So we're going to talk a little bit more about that when we come back. But for people who want to learn more, they can go to BuzzFrenzy.Com. To read Natural Awakenings magazine online, visit NaturalTwincities.Com. You can find a podcast of the show on AM950radio.com or on Apple and Google podcast. You're listening to Green Tea Conversations. We will be back in just a bit.
 
[00:21:03.610] - Candi Broeffle, Host
Welcome back to Green Tea Conversations, where we meet the professionals straight from the pages of Natural Awakenings magazine who share their expertise on natural health with you. I'm your host, Candi Broeffle. And today we're talking about Dan Stocke, the CEO and founder of Buzz Frenzy, a social media marketing company out of Duluth with a product that can help you make Facebook advertising as easy as adding a hashtag. So just before the break, we were starting to talk about kind of more of the ins and outs of Facebook and how how it works. One of the things that we started to talk about was this throttle that Facebook actually puts on our posts for our own followers.
 

[00:21:44.210] 

And I think it's really important that people understand that because I didn't understand that. But I would get really frustrated if you put up a post and you spent all this time putting it together and it's really great information and you get no one sees it. Yeah. Very few people who actually even see it, let alone engage with it.
 
[00:22:04.730] - Dan Stocke, Guest
So at the very least, if you start up with buzz frenzy, you're going to Unthrottle your feed. If we give you nothing else, you've Unthrottled your feed for $50 a month, which to some people who've got thousands of followers, then that's a very good thing.
 
[00:22:25.390] - Candi Broeffle, Host
It very much opens up what people are actually seeing and how they're engaging with you. You see the engagement go up a lot as well. So this is when I found out about you, of course, from when I was working in Duluth and I was working with small business owners as a business coach. And that is one thing that I found with small business owners is the biggest thing that they struggle with other than their financials and trying to keep up with their QuickBooks. But other than that is marketing, and it's because they know how important it is.
 
[00:23:00.680] 
But they also don't know where they should be spending their time. And everything seems to take so much time. So I find that buzz frenzy is really a great way for people to get back some of that time because it makes it so much easier when you're working with people. Are there, like certain groups of people who this works especially well for.
 
[00:23:23.080] - Dan Stocke, Guest
It works especially well for everyone. Isn't that just the way small business owner we talk the one that works best for the people who are already using Facebook. Well, and those are people who are just creating content on a constant basis. If you're gonna suddenly you want to join Facebook just because you want to use Buzz Frenzy, that would be a really bad idea because you don't know how it works. But we've seen great success with fitness Studios, obviously real estate. We've had success there nonprofits. I've got a lot of theaters who are doing productions and they can take pictures and they get post to social and have those sort of conversations.
 
[00:24:11.460] 
It's really great. And another place that is exciting for us is how it works so well for franchises, especially. But from the corporate end and from then from the franchises as well. So all of this data that we're pulling together that we see when someone puts an ad out, we we compare engagement to impressions, and we get what we call the residence score, like how many people are actually engaged with a post. And we then can rank these posts by that score, and you can see what's working well, what's not working well for a franchise, which is kind of fun is if they've got a bunch of stores out there and all the stores are doing your own thing, all that data feeds back up to the hive you can look at that holistically and see all of these ads doing all these different things and pick out which ads are performing better across the board and then say, wow, maybe our corporate messaging should reflect what what our actual customers are actually responding to in real-time.
 
[00:25:18.070] - Candi Broeffle, Host
Right. So if somebody is doing a great job with their posts and they're getting a lot of engagement, that's a good indicator of what other people could be doing in order to improve their engagements.
 
[00:25:29.410] - Dan Stocke, Guest
Absolutely. So what you're doing is sort of learning from yourself. It's a learning tool as much as anything else.
 
[00:25:38.620] - Candi Broeffle, Host
So let's talk a little bit about what these posts should be because marketing, advertising, and marketing has really changed dramatically in the last ten years, but dramatically within the last five years of especially.
 
[00:25:53.220] - Dan Stocke, Guest
Oh, Gees, in the last twelve months, I got crazy. And I should say too, when you're looking at a at marketing, you want to. Facebook is one tool in your toolbox, and bus friends are certainly going to help you out with Facebook, but don't think that one thing is going to be the end all be all that's important. But the greatest thing about social media and advertising on social media is the social quality of it. Why does anyone want to be on social media? It's because we're social.
 
[00:26:27.580] 
We want to see what our friends are doing, what our family is doing and what's happening in our community. And these business owners that are posting to Facebook, they're part of that community. People want to see human beings running their businesses. A matter of fact, people are fascinated by how businesses operate, and the more human a business can be, the more success they're going to have. So your pictures don't have to be perfect. Matter of fact, if you put a glossy picture of people in a zip by it because they think it's an ad, they don't want to see ads.
 
[00:26:59.520] - Dan Stocke, Guest
They want to see people being people misspellings, and all the rest of it imperfections are perfect because it proves that you're a human being. Those are the things that are working really well on social.
 
[00:27:11.390] - Candi Broeffle, Host
As a College person who came out of college, I don't highly recommend you doing that out for the sake of doing it.
 
[00:27:19.790] - Dan Stocke, Guest
I could make an argument that you should purposely do it, but no, that would drive me a little bananas as well. I'm a perfectionist and a word Smith as well. But there is forgiveness in social for that, and that's what we're seeing. Facebook also changes the rules of the game quite a bit. And one of the things that we do at Buzz Frenzy, we watch for that, and we help you through that. So you're not trying to Wade through Facebook's esoteric sort of error messages.
 
[00:27:53.310] - Candi Broeffle, Host
Yeah. So, for instance, just this last week, I had a post that we put up to let people know about a mushroom conference that's coming up. And one of our advertisers is doing a conference, and it's all about teaching people about edible mushrooms and how they can use it. And for some reason it got flagged by Facebook.
 
[00:28:17.390] - Dan Stocke, Guest
for politics and issues of national importance. Which is this broad term that no one really knows what that means.

[00:28:24.660] - Candi Broeffle, Host
And we have no idea what we did wrong.
 
[00:28:27.640] - Dan Stocke, Guest
No. So I went to that for you. This got flagged, and sometimes I go, oh, yeah, that seems awfully political. But this one was like, no, I couldn't see what was going on with it. So I asked Facebook. Hey, why please review that. And I got the machine just spitting back the same answer every time. I still have not received a human being responding to me and saying, this is why forging for mushrooms is an issue of national importance and can't be advertised.
 
[00:29:01.260] - Candi Broeffle, Host
And you have actually had how many different interactions with them at this point
 
[00:29:05.850] - Dan Stocke, Guest
With Facebook?
 
[00:29:06.960] - Candi Broeffle, Host
For this particular issue?
 
[00:29:09.310] - Dan Stocke, Guest
I think I'm on five.
 
[00:29:11.640] - Candi Broeffle, Host
And I did not have to do that. I didn't even know what was happening. You actually emailed me and let me know that this was an item of national importance.
 
[00:29:22.840] - Dan Stocke, Guest
Your mushroom ad is freaking people out. All of the other people. Yeah.
 
[00:29:28.840] - Candi Broeffle, Host
So when we talk about being social, some of the things that I'm thinking of is like some of the different businesses say, for instance, like a contractor who has a construction business. So really showing pictures of the work that they're doing or while they're doing it. People love that.
 
[00:29:48.900] - Dan Stocke, Guest
Absolutely. Before and after is great. But the during is even better. People swinging Hammers. They love that kind of stuff. How do you get from point A to point B? We have someone. It's a print shop, and they also hang signs for people, and they'll show pictures of how the signs are being made and then how they are being installed on the on the walls of these businesses. And they get huge, huge engagement because people are interested in how that functions.
 
[00:30:20.890] - Candi Broeffle, Host
Yeah, we see them, but we don't really understand how it got there to begin with. So what about video? Can you use a hashtag with video?
 
[00:30:29.340] - Dan Stocke, Guest
Absolutely. If a picture is worth a thousand words, then a video is worth a thousand pictures.
 
[00:30:35.160] - Candi Broeffle, Host
Yeah.
 
[00:30:36.270] - Dan Stocke, Guest
Thank you very much. Came up with that all by myself. Facebook really wants to push video as a thing. And so they sort of make it easier to do. But people do engage with video more than they do with just pictures, and certainly more with just words. So anytime you can use video, even short video questions.
 
[00:30:58.450] - Candi Broeffle, Host
Short video clips are great. 30 seconds showing somebody what's happening and just taking with your phone and then posting it.
 
[00:31:06.100] - Dan Stocke, Guest
Yeah. It certainly doesn't need to be professional quality. Again, just take a simple video. 30 seconds is plenty long enough. Or even just like an animated gift. What do they call Boomerangs and go back and forth. Whatever. Just take video, be human. Show what you're doing. People love that stuff.
 
[00:31:26.240] - Candi Broeffle, Host
And then what about so another kind of group that I'm thinking about is like churches. So it seems like churches.
 
[00:31:35.120] - Dan Stocke, Guest
Churches could absolutely benefit from this.

[00:31:39.300] - Candi Broeffle, Host
There's so much happening.

[00:31:40.990] - Dan Stocke, Guest
Yeah. As long as there's there's content to be created, something to show, then you should be on social and churches, for sure have so much to say, so much to show that it would be beneficial for them.
 
[00:31:56.970] - Candi Broeffle, Host
So the one thing that people really want to be careful of, I would imagine, is not to get too salesy in their posts.
 
[00:32:03.970] - Dan Stocke, Guest
So if this is the one big thing that has changed dramatically is everyone knows how to avoid advertising. They're just blind to it. A matter of fact, it's called Advertisement blindness. And so when you're scrolling through Facebook, I mean, think about how you do it. There's a friend, there's a family, and then you see an ad Zoo. You just flip right past it. There's nothing intriguing about seeing an ad. So don't ask for the hard sell. You can every once in a while. But you need to have that conversation with your customers on an ongoing basis.
 
[00:32:38.820] 
And again, that's why social is so great. You can have this conversation. And it should be a conversation.

[00:32:43.450] - Candi Broeffle, Host
And consistency is really the key in this being consistent and posting consistently, because we used to say it takes seven times for someone to see you before they actually see you. And now it's what, 18 20 times.
 
[00:32:58.050] - Dan Stocke, Guest
Yeah. The sales funnel doesn't even really work anymore. That's straight line in it's more of this sort of circuits. I call it a Galaxy. People are spinning around on the outside edges and they might be aware of you and then eventually they get pulled into your gravitational field and become something. How do you communicate with people on is there just sort of circling around you and it's and it's talking to them through social.
 
[00:33:23.760] - Candi Broeffle, Host
So really getting in there and helping them to understand who you are as a business owner and what your business is all about.

[00:33:30.300] - Dan Stocke, Guest
Right.
 
[00:33:31.020] - Candi Broeffle, Host
And most importantly, how you can help them. So for people who want to sign up, where can they go?
 
[00:33:36.290] - Dan Stocke, Guest
Go to Buzzfrenzy.Com and you can sign up right there. Just get started button. We ask you a series of questions. The account get signed up and you'll be buzzing in half hour.
 
[00:33:47.040] - Candi Broeffle, Host
Okay.
 
[00:33:47.610] - Dan Stocke, Guest
Five minutes, 30 seconds. It depends on how fast you asked.
 
[00:33:51.630] - Candi Broeffle, Host
How fast you can answer the questions. We're going to talk a bit more about that when we come back. So to read the online addition of Natural Awakenings Magazine, visit NaturalTwinCities.Com. You can find a podcast of this show on Am 950radio.Com or on Apple and Google Podcast. You're listening to Green Tea Conversations with Dan Stocke Buzz Frenzy, and we will be back in just a bit.
 
[00:34:27.310] 
Welcome back to Green Tea Conversations, where we delve into the pages of Natural Awakenings magazine and talk to the professionals who share their expertise on natural health with you. I'm your host, Candi Broeffle. And today we're talking with Dan Stocke, the CEO and founder of Buzz Frenzy, a social media marketing company, out of Duluth with a product that can help make your Facebook advertising as easy as adding a hashtag. So prior to the commercial, we started to talk about some of the different ins and outs of Facebook, and one of the things that we that I want to kind of get into with you. And a lot of things that people don't understand about Facebook are things that we're doing wrong.
 
[00:35:10.270] - Dan Stocke, Guest
Right.
 
[00:35:10.920] - Candi Broeffle, Host
So with our post, things that can get flagged there or just ignored.
 
[00:35:15.190] - Dan Stocke, Guest
Like political content, it's the things that you don't think are going to be a problem. And then suddenly there a problem. What we're bumping into a lot currently is asking a question, and this comes out of personal attributes, so you can't call out a person's personal attributes. So if you do, like before and after pictures, you can't do that.

[00:35:39.400] - Candi Broeffle, Host
Like before and after pictures of a person of a person.
 
[00:35:43.240] - Dan Stocke, Guest
If you're doing contracting work, you can do before and after of a kitchen remodel. But if it's of losing £50, that before and after Facebook just doesn't like not
 
[00:35:56.200] - Candi Broeffle, Host
If it's you
 
[00:35:57.180] - Dan Stocke, Guest
Even if it's you and not only is the personal attributes, but it's also, well, you can't say I can absolutely help you lose £50. That's wrong. But you also can't take a picture of six-pack ABS because everyone wants six-pack ABS. But people without six-pack ABS are going to feel bad. So don't do that.
 
[00:36:25.680] 
And also asking a question sort of pops out of this. But it seems like any question Facebook really, really hates. And it's like if you ask, does the cold weather got you down? Well, you're calling out people who actually feel down because of the bad weather and it might make them feel bad or even worse. So you can't do that. But it seems to me that the algorithms that Facebook is using will look for a question Mark and and just turn it off. Just turn it off so you can't do that.
 
[00:36:59.390] 
So the big thing would be if you're going to ask a question on your advertising, go ahead and ask the question when you write it out, but then turn it into a statement before you send it out. That's huge because we're bumping into a lot of that. And the other big one is shared content, because sharing on Facebook is such a huge part of it. You think that it's going to work. You can certainly share, keep sharing. But you can't take a shared content of any sort and then advertise it as your own right.
 
[00:37:32.380] - Candi Broeffle, Host
And I've done that. I've done that accidentally, and you let me know that I can't do that. But, for instance, if one of our advertisers is having an event and they want to get the word out. I had tried to add the hashtag to it doesn't work, and it didn't work.
 
[00:37:47.330] - Dan Stocke, Guest
So it's important to note that you can't do it for your own event, because Facebook looks at as your business is one entity and your event as a second entity. And even it's weird. But you can't take that event and say, I'm going to advertise it over here on my business page because Facebook is looking at your event as a separate entity.
 
[00:38:11.060] - Candi Broeffle, Host
And you can't share that within Facebook itself with your Facebook event.
 
[00:38:15.790] - Dan Stocke, Guest
With your Facebook event.
 
[00:38:17.140] - Candi Broeffle, Host
That's crazy.
 
[00:38:18.240] - Dan Stocke, Guest
I don't agree with it. I'm just telling you how it works.
 
[00:38:23.660] - Candi Broeffle, Host
So what about the politics? So why is that? When do you think coming up to be such a huge issue?
 
[00:38:33.500] - Dan Stocke, Guest
Well, that's probably a whole other episode. But Facebook is under so much scrutiny after the last election in Cambridge, Analytics and all that stuff. So they want to stay away from politics I much as they possibly can. And so if you are running for election, you're like, I'm going to advertise on Facebook. You need to register with Facebook, and which is you give them a bunch of your information, and then they send you this code in the mail, and you go to a special website to enter that code.
 
[00:39:03.390] 
And now Facebook knows. Okay, you are who you say you are. And if you make any misrepresentations, then we know who to go after. So there's a way of doing it. But if you don't do that, you're going to bump into it. We had someone who had they did a groundbreaking and the Mayor was there. So they called out the people who were at the groundbreaking, and they said, the Mayor is here Boop got flagged for politics because they mentioned Mayor.

[00:39:31.410] - Candi Broeffle, Host
Oh, wow.
 
[00:39:32.160] - Dan Stocke, Guest
Yeah.
 
[00:39:32.730] - Candi Broeffle, Host
So they're being really careful.
 
[00:39:34.240] - Dan Stocke, Guest
Not really, really strict.
 
[00:39:36.090] - Candi Broeffle, Host
So in our first segment, we started talking about how you went from beta testing into the Duluth to then kind of growing and expanding into the Twin Cities area. And now that's kind of organically grown throughout the United States and more. Tell us about this and more
 
[00:39:55.080] - Dan Stocke, Guest
And more. Well, we've got, well, just someone out of the blue popped out of Cambodia, and I'm not advertising in Cambodia just happened. And they've got a store there. And they signed up for $50 a month. And apparently in Cambodia, $50 goes a long way because they were getting all sorts of engagement. But, yeah, it's starting to just pop up. We work wherever Facebook works. And the more we get our name out there, the more people are bumping into us. And so we've got people in in Denver and Dallas and Los Angeles and Maine, we've got people all over Europe.
 
[00:40:41.410] - Candi Broeffle, Host
I think it's so cool, because especially when you're looking at, like, say, a musician who's on the road and who's going out and doing shows all across the United States. They can actually have one or two.
 
[00:40:57.480] - Dan Stocke, Guest
With a band on tour. The way to do it is to have two Bee. One is centered around where you're currently playing, and the next one is over where you're playing next, and you sort of hop Scotch those bees as you tour. And so you're always sort of getting the next city ramped up for you being there.
 
[00:41:16.640] - Candi Broeffle, Host
And you have the flexibility. I have the flexibility as the owner of that be to put it wherever I want and change it whenever I want.
 
[00:41:23.600] - Dan Stocke, Guest
The dashboard shows you a map as soon as you get to it shows you where all your bees are, and you can just move them around and you can change pretty much everything about it, and it happens automatically and immediately.
 
[00:41:35.400] - Candi Broeffle, Host
One of the things that I really want to compliment you on is the dashboard. It's so easy to understand and so easy to get feedback from as far as what's working. Well, what's not working well with your posts? It's very easy, and I like that.
 
[00:41:50.920] - Dan Stocke, Guest
Thank you. That's part of small businesses don't have the time, give them the information they can use and get out of their way.
 
[00:41:57.580] - Candi Broeffle, Host
What if I go in and I go to sign up with Buzz Frenzy and the target group that I want, isn't there?
 
[00:42:04.750] - Dan Stocke, Guest
Okay. So we build up the targeting for everything, and we base it off of the business category that you choose. That's one of the questions we ask. And if we don't have it built already, we'll build it for you that's in. And so when you're in there and you don't see what you like to say, not available, please build. And that tells us. Okay. Let's go build this targeting for this business.
 
[00:42:29.630] - Candi Broeffle, Host
And you said that's graded so no cost.
 
[00:42:32.480] - Dan Stocke, Guest
No cost to do that. Because if one small business needs it somewhere, then there's probably another small business that needs it somewhere else.
 
[00:42:41.010] - Candi Broeffle, Host
Well, Dan, thank you so much for being with us today.
 
[00:42:44.190] - Dan Stocke, Guest
The pleasure was all mine.
 
[00:42:48.020] - Candi Broeffle, Host
So if you'd like to learn more about Buzz Frenzy, you can visit Buzz frenzy.Com to read an online edition of Natural Awakenings magazine, or to check out our complete calendar of events, visit NaturalTwincities.Com. You can find a podcast of the show on AM950radio.Com or on Apple and Google podcast. Thank you for joining us today, and I'm wishing for you a lovely day. It's.
 
Read the full July 2022 Magazine