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Natural Awakenings Twin Cities

Lining Up for a Different Kind of ‘Shot’

Courtesy of So Good So You

Add to the list of the pandemic’s effects the growing number of people ranging from aware to obsessed with their immune systems. Today, consumers can find an increasingly larger selection of natural, immunity-enhancing products on supermarket shelves, including functional foods like juice shots. Whether juice can really help improve health depends on the ingredients.

The age-old concept of functional food is simple: foods made with ingredients that produce a positive health outcome. But it is critical that everything inside a package is something you would actually want to drink or eat.

One business delivering functional food right is Minneapolis-based So Good SoYou—organic, plant-based juice shots that contain probiotics and vitamins and nutrients derived from real fruit and vegetable ingredients. So Good So You offers 10 different shots made specifically for everyday needs, including Beauty, Energy, Detox and Sleep and a line of shots that specifically target Immunity.

The newest immunity line features four shots: Immunity Powered by Ginger, Immunity Powered by Turmeric, Immunity Powered by Elderberry and Immunity Powered by Camu Camu. One of these shots contains real elderberry juice, a top-trending ingredient in the immunity category, delivering powerful antioxidants to help strengthen the immune system. Elderberries have three times the antioxidant levels of blueberries and five times that of pomegranate juice and are also an all-natural source of heart-healthy, inflammation-reducing components like vitamin C, flavanols and phenolic acids.

Immunity Powered by Camu Camu features 100 percent of the recommended daily values of vitamin C and vegan D3, and is popular with kids because of its fruity watermelon, strawberry and pineapple juice blend. The superfood camu camu berry (which contains high levels of antioxidants, including vitamin C), C-rich acerola cherry and vitamin D3 from plant-based algae make this a powerhouse choice. Both vitamins C and D3 are trending in the immunity category, and a recent University of Chicago study found a vitamin D deficiency may raise the risk of getting COVID-19.

So Good So You’s cold-pressed, plant-based functional beverages are made in Minneapolis, but available nationally in more than 5,000 stores in 47 states. Company co-founder Rita Katona believes in the brand’s direct connection to a larger community and purpose. “Our mission and values extend far beyond delicious and functional plant-based beverages. So Good So You is a community of passionate humans driven to make a difference, and we believe collectively, we all can make a positive impact on body and planet.”

To deliver on that brand promise, So Good So You produces its shots in a 100 percent renewable energy-powered manufacturing facility and has helped pioneer the development of innovative packaging called “BtrBtl”, wherein increased biodegradation allows for faster conversion of the package to usable energy in a landfill.

For more information and to find a retailer near you, visit


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